Glassdoor Occupation 360
Introduction
Glassdoor is one of the most trusted sources for salary, interview, and career insights. These insights live on different pages, and they account for approximately 30% of all organic traffic to Glassdoor. The Information Architecture (IA) for these pages was fragmented. I designed a new IA that consolidated existing insight pages, added new ones, and connected them with a new navigation UI. The new IA was designed with scalability in mind and will support Glassdoor’s expanding occupation products.
Outcome 🎉
The new IA increased user-generated content contribution per unique user by 7% in the initial A/B test. The new insight pages added more organic traffic to Glassdoor. The Occupation 360 IA received overwhelming positive sentiments from a usability test.
Project Type
IA & Occupation Pages
My Role
Lead the design efforts as a Senior Product Designer
Timeline
May 2020 - Ongoing
Project Status
Launched
UX Pain Points
1. A Fragmented Occupation Experience
Glassdoor's information architecture separated occupation insight pages. Jobs, Salaries Insight, and Interviews Insight each had a search landing page. Job Description and Resume Template were not accessible through navigation (only available through organic traffic). There were no ways to traverse between insight pages.
2. Search again, please
The only way to move from one insight page to another is through searches. For instance, after reading the Salaries of a Software Engineer, if the user wanted to see the Interview Questions for the same occupation, they needed to perform a new search. This lack of intuitive navigation directly led to pain point number three.
3. Glassdoor has that?
Most Glassdoor users, even those who visited the website frequently, had trouble discovering all the occupation insights. Users were often pleasantly surprised when they find them.
Design Goal
Help users discover and navigate to occupation insight pages.
Solution - Occupation 360 Navigation
Connecting the Dots
Glassdoor provided so many insights, but they are separated. We knew from our past user research that users often looked for insights into the same occupation. Therefore the first order of business was to connect the dots. I designed the occupation navigation to make traversing between occupation insight pages more intuitive. Users no longer needed to search to find the insight page for the same occupation.
Occupation Navigation on the Overview page
Occupation navigation on the Salary Insight Page
Glassdoor navigation expanded
Solution - New Insight Pages
A homepage for Occupation insights
The occupation navigation is the UI that allowed users to traverse between different occupation insight pages easily. The navigation also acted as a directory to help users discover additional and related content.
Looking Forward
What I showcased here is just a small part of Occupation 360. We have many exciting products in the works that will shape the future of Glassdoor's occupation experience. Hit me up, and I would be happy to share them.
Project Outcome 🎉
+7% UGC/UU
+Organic Traffic to Glassdoor
+Very Positive Sentiments from Usability Test
